I’ve always been fascinated with how my favorite brands in the B2B space are doing marketing.
B2B marketing wizards at Drift have gone from: 0-60k keywords and 0-75k organic search visitors.
When Bill King first arrived at Drift, he was amazed with how much content they were putting out: videos, blogs, multiple podcasts.
But, there is one key that he implemented immediately that really changed the trajectory of all of Drift’s marketing.
AND, if you’re a SAAS marketer, it’s the #1 thing you need to implement today, whether you’re starting in a new position or not.
Here’s how Bill and I think about marketing in the B2B SAAS space:
No matter what your role is. Bill leads SEO and paid acquisition at Drift, but his #1 tip for SAAS marketing is to rally your team behind the same goals that you have.
If you can do that, you’re all set.
This is something that I know a fair bit about as well as the Director of SEO at Directive, where we run performance marketing with amazing brands like Allstate, Cisco, Samsung, and Betterment.
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Last quick note, if you’re creating videos and podcasts like I am, and wondering how to leverage them for better SEO, head over to Podreacher and let Jacci and her team take your videos and use them to create amazing written content that will rank in search.